Google to launch Amazon, Microsoft cloud rival at Google I/O
It is anticipated that Google will launch a cloud services platform at its annual developer conference, Google I/O next week in San Francisco. This offering is expected to include a more comprehensive offering than its current app engine and storage offerings. Google’s cloud computing offering will compete directly with Amazon EC2 cloud.
At the same time, it is also anticipated that Microsoft is also building an Infrastructure as a Service platform, and that the Redmond cloud will be ready — or at least announced — before Google’s.
Google should roll out its service for renting virtual server instances by the end of the year, while Microsoft is slating its big announcement for an event in San Francisco.
It already has a popular platform-as-a-service offering in App Engine that is essentially a cloud-based application runtime, but renting virtual servers in an IaaS model is still where the money is in cloud-based computing.
Like Amazon with its S3 storage service, Google also has the Google Cloud Storage API-accessible offering.
While Amazon has achieved amazing traction with startups and new cloud companies, experts believe that there is a wider opportunity to tap into the corporate markets.
In order to lure these enterprise developers, the company has focused heavily on making it easier to write, deploy and manage applications on its platform.
So it seems that there are three major cloud players emerging, namely Amazon, Google and Microsoft. Historically, the first to emerge (in this case Amazon) always has a hard time holding onto marketshare. This is because while the first service provider attracts the early adopters, later service provider entries will only target the larger opportunity.
In addition, later market entries (Google and Microsoft) have the advantage of learning from Amazon’s mistakes and coming out with offerings that are appealing to the later, more risk adverse market groups.
Based on feedback from our customers, it appears that the trend towards IaaS is building as more IT Executives want to shed the data center responsibility, but do not want to give up server administration or in many cases, incur additional costs and effort to move systems to new servers – sometimes it is easier to move servers.
If considering the move to an IaaS service provider, IT executives should carefully match their current and potential requirements to each of these three to see which one (or two) offers the greatest value with the least risk.