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EMC Corp. announces new physical security services while Iron Mountain Inc. and Webroot Software Inc. unveiled their online storage security offerings. In other news, Sun Microsystems Inc. touted its entire storage software solutions now support the IBM Corp. System z mainframes.
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Experton Group believes vendors are seeking to satisfy customer needs and drive added revenues through expansion of their offerings into ancillary markets through combinatory packages with business partners or better leverage of acquired or existing assets. EMC's shift into the physical security arena moves it once again into a market not served by the company but is a logical extension of its strategy. Iron Mountain is a major player in the digital storage space and Experton Group believes its move into PC data backup and recovery will be well received, especially in companies that are interested in outsourcing these services. Webroot's packages will also interest those looking for a SaaS solution for e-mail and Web security and it should be included as one of the potential alternatives, especially if currently using other Webroot offerings. Sun's storage software availability for mainframes is another sign that Sun is looking to aggressively leverage its software and storage assets. This shift is long overdue but will still play well for Sun, as companies that use and like its products will seek to continue the relationship even when changing server platform bases. IT executives should work with their key and strategic vendors to determine where and how they can satisfy customer needs through creative approaches and ancillary first-of-a-kind or custom solutions.