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Social Business Vendor Benchmark 2016: Start of Research Phase – Germany and Switzerland

Heiko Henkes

Heiko HenkesThe “Social Business Vendor Benchmark 2016“ is Experton Group’s third edition of its independent vendor benchmark of the Social Business market in Germany and the second edition for Switzerland. The study will analyze all relevant Social Business vendors and service providers and their respective offerings and will determine the attractiveness of their portfolio and their competitive strength, based on a multitude of weighted criteria.

This report provides CIOs, IT executives and press representatives a detailed and differentiated overview of the key Social Business vendors and service providers in the German-speaking market.

Press representatives will be supplied selected results of the benchmark to be published in the respective media.

The research phase for this study has started on July 21st, 2015 and includes the following:

  • Vendor surveys
  • Expert interviews with Experton Group advisors
  • Evaluation of product documentations and references
  • Tests and evaluations of the respective offerings

To support IT executives and help them preselect potential partners, Experton Group will conduct a benchmark on the performance of vendors and service providers who are active in the German and Swiss market. The benchmark will cover the following segments:

  • Social Enterprise Networking Suites
  • Social Project & Task Management
  • Social Collaboration Filesharing
  • Social Media Marketing
  • Social eCommerce
  • Social Analytics (“Socialytics”)
  • Social Career & Job Platforms
  • Social Online Communities (external Platforms)
  • (Full Service Provider) Social Business Transformation - Consulting & Integration
  • (Agencies) Social Business Transformation – (external) Digital Communication

Decision makers at Social Business consumer companies will also base their opinions of projects and tender offers on this image. For that reason, it is important that you, along with your company, actively participate in the research phase. Take active advantage of the research phase to conduct a briefing with Experton Group advisors and provide us with additional documentation about your Social Business offerings.

Vendor positioning is based on a neutral and independent research and evaluation process. Participation in the study is FREE OF CHARGE; however, vendors can purchase secondary marketing rights for the study for marketing, press and sales purposes AFTER the benchmark has been completed.

While Experton Group will select the vendors and service providers and related products/services to be included in the benchmark analysis independent of the respective vendor’s active or passive participation. We kindly ask you to actively participate in the benchmark to enable our advisors to provide a complete evaluation of your company’s Social Business offerings.

Please send your request of the questionnaire and additional information to the following e-mail address:

An information brochure on this project can be found under this link.

You have questions? Please do not hesitate to ask!

We look forward to your participation!