Consulting for ICT Vendors
Topic: Vendor Consulting
IT vendors and service providers are facing continued challenges. The times of two-digit growth rates are over, and user budgets experience only weak growth, if any. To survive under these new market conditions, basic changes of the business strategy are required, which so far, only few IT vendors and service providers have managed to address effectively. For instance, this concerns constructive business planning, effective marketing, sales strategy and control (direct/indirect) and product development.
IT vendor and service provider managers are challenged to define a corporate strategy that ensures commercial success, even in case of marginal market growth.
This topic includes the following issues:
- Business/marketing/sales planning
- Multi-client studies
- Potential analyses and market figures
- SWOT analyses
- Competitive analyses
- Win/loss analyses